ZDK Co.

Aetoric Design was approached by a passionate client determined to start their first apparel brand. We were excited to grasp the opportunity. Through a series of brand strategy and business development exercises, a brand provides exclusivity and individuality to a strange and youthful customer base in a mercurial fashion.

ZDK Co.

Aetoric Design was approached by a passionate client determined to start their first apparel brand. We were excited to grasp the opportunity. Through a series of brand strategy and business development exercises, we developed an apparel company that provides exclusivity and individuality to a strange and youthful customer base in a mercurial fashion.

We compiled three research documents drawing inspiration from both the exercises performed with the client along with existing content that we thought embodied the colors and visual themes of each direction.

*Images above obscured to preserve the rights of their respective artists.

After reaching consensus on the direction, we started.

The following brand identity came to life after a rapid sketching session.