Bob's Market
Brand Identity & Retail Interior Design

Methodology

A name like “Bob’s Market” implies a proud & possessive approach to its brand identity. While any business looking to reach a youthful market has a need for a modern & well-crafted aesthetic, this mark seeks to merge that look with a folksy & personal claim that both the products & services offered by Bob are top-quality: a promise he stakes his name upon.

If it’s “Bob’s,” it’s good.
"Bob's ______"

Here you can see the logo’s methodology in action. All of the departments in the store can be easily & consistently branded in an identical manner, allowing for the decor of each section to shine.
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